Who does this analysis?  Pepsi AM was not a bad idea because cola doesn't go well with breakfast food.  Just about as many people drink soft drinks in the morning as coffee.  And soft drinks are soon expected to supplant coffee as adults' morning beverage of choice.  Pepsi AM was a bad idea because people already feel ...more

Many people don't know this, but the control tip is really what drove the success of Heinz EZ Squirt ketchup more than the color.  It gave kids more control to decorate their foods. Also, I don't know that I'd characterize it as a flop - it lasted 6 years on shelf which is a pretty decent life cycle for most new produc...more